Thursday, November 10, 2011

Reframing Taxes

Do not debate from within the frame you are arguing against -- offer a new frame!

For example, when asked "Are you for or against Tax Relief?" you could answer "What we really need is Tax Reform that creates more Tax Equality"

This reframes the conversation from equating Democrats with higher taxes and Republicans with lower taxes into a conversation about change and equality.

No comments:

Post a Comment