Wednesday, June 25, 2014

Visual Thinking, Innovation and Idea Card Decks

Here's a reprint of an article (on the Xplane blog)  I just read about a tangible tool to use visual thinking to solve problems and generate new ideas.  Yellow highlights = my emphasis (i.e. parts I think are super cool).

I often jot down my bits and bytes of ideas in my journal and then later cull through it to write articles or project proposals. The key, as noted below, is to have a "tagging system" so you can "see patterns" as they emerge. I do this (in my journal) with a consistent header for each item (date, person, headline, icon) and icons that I draw next to each piece of information (star person for a person reference, book icon for a resource reference, idea balloon for a quote etc.). Also the reason blogs work so well as a place to dynamically aggregate information - "its the tagging stupid" - blogs are just the front end of a dynamic database system for gathering, tagging, and rearranging information.

Always fun to come across an article with interesting background context connecting a personal practice to something larger.

Card Decks: Tactile Tools for Pattern-Finders, Integrative-Thinkers and Inspiration-Seekers

By Stephanie Gioia
What do the Table of Elements, the first IBM computer, and the novel Lolita have in common? Before they were icons of human achievement, they were card decks.
What gives card decks this unique power to create new meaning in the world? The basis of visual thinking is the analysis (i.e. disaggregation) of a complex idea into “nodes”, followed by the synthesis (i.e. reintegration) of those “nodes” through “links” into a new meaningful whole. At the most basic level, cards are “nodes” in search of “links”. Card decks as a problem-solving tool are powerful because we often know the parts of a problem or solution, but we don’t yet know how they fit together in an insightful way.
061914_2Dmitri Mendeleev was the first scientist to order the elements by atomic mass, resulting in what is now the periodic table. Mendeleev carried a deck of cards – each with an element and some of its known properties – using time on train rides to play “chemical solitaire” and look for patterns.
Visual Thinking Tip: When looking for a pattern or structure to bring meaning to complex information, break information into movable nodes and seek multiple possible configurations until the relationships within the system comes into focus.
061914_3Herman Hollerith developed a machine that could tabulate statistics by reading information encoded on physical cards through the placement of holes in a grid. Hollerith’s invention revolutionized the field of data statistics and marked the beginning of the computing age. His Tabulating Machine Company later became IBM.
Visual Thinking Tip: “Code” your individual cards in as many ways as possible, using symbols and colors to categorize information. Structure may later emerge from this metadata.
0619154_4Vladimir Nabokov, author of many novels including Lolita, composed his work using an index card-based method, assembling stories in fragments. In an interview with The Paris Review, Nabokov described his card method: “The pattern of the thing precedes the thing. I fill in the gaps of the crossword at any spot I happen to choose. These bits I write on index cards until the novel is done. My schedule is flexible, but I am rather particular about my instruments: lined Bristol cards and well sharpened, not too hard, pencils capped with erasers.”
Visual Thinking Tip: Save your thoughts in fragments – a memorable quote, a midnight brainstorm, a crucial statistic, a sketch – to maintain a pool of content that can be assembled or reassembled for multiple possible uses. Communicating your ideas to audiences that vary in their perspectives and needs is much easier when you can rapidly pull the most relevant content or storytelling approach for each audience.
Learn more about how to make and use card decks at

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